Frequently Asked Questions

The cost of starting a digital billboard company can vary depending on several factors, such as the location, size, and features of the billboard, the installation and maintenance costs, the permits and fees required, and the marketing and advertising expenses. However, a general estimate is that it can cost between $174,000 and $347,000 to launch a digital billboard business. The primary expense being the physical billboard hardware.

This includes the cost of purchasing or leasing the digital billboard, the software and hardware needed to operate it, electricity to power the billboard, insurance and associated legal fees, and the initial promotion of the billboard service. 

 Below are a few of the main expenses you may incur:

- Hardware investment: This is the cost of purchasing or leasing the digital billboard itself, as well as the software and hardware needed to operate it. This can range from $100,000 to $300,000+ depending on the size, quality, and features of the billboard.
- Production: This is the cost of designing and creating the digital ads that you want to display on the billboard. This can vary from $500 to $3,000 per ad depending on the complexity, duration, and animation of the ad.
- Monthly site lease: This is the cost of renting the space where you want to place your digital billboard. This can depend on the traffic impressions, location, and availability of the site. This can range from $2,000 to $4,000 per month.
- Hosting fees: This is the cost of internet or mobile data and the remote access program that allows you to change and update the ads remotely and in real-time. This can depend on the features, support, and security of the software. This can range from $100 to $500 per month.

The total estimated cost of starting a digital billboard company can be between $3,500 and $8,500+ per month, excluding any additional costs such as insurance, legal fees, marketing, and maintenance. Of course, this is just an average and the actual cost may differ depending on your specific situation and goals.