Frequently Asked Questions

 A digital billboard works using three chief components: the hardware, the software, and the content.

The hardware consists of a display screen, a media player, a control system, and a power supply. The display screen is made up of thousands of LED lights arranged in pixels, which can produce high-resolution images and videos (as seen in the photo, right). The media player is the device that stores and plays the digital ads on the screen. The control system runs the software that allows the operator to change and update the ads remotely and in real-time via. The power supply is the source of electricity that keeps the billboard running.

The software of a digital billboard consists of a content management system (CMS), a communication infrastructure, and a monitoring and diagnostic system. The CMS is a software platform that enables advertisers to create, schedule, and update the content displayed on digital billboards. The communication infrastructure is the technology that ensures real-time communication between the CMS and individual billboards. It can include cellular networks, Wi-Fi, or dedicated hardwire connections. The monitoring and diagnostic system is the mechanism that allows advertisers or operators to remotely monitor the status of each billboard, including factors like screen brightness, temperature, connectivity, and power supply.

The content is the digital ads that are displayed on the billboard. The content can be designed and created by the advertiser or the billboard company, depending on the agreement. The content can be static, meaning it has no movement, or animated. Depending on the quality and resolution of the digital display, digital billboards can show various types of information, such as images, videos, text, and even interactive features.

IN BRIEF:

 - The hardware of a digital billboard consists of a display screen, a media player, a control system, and a power supply.
- The display screen is made up of thousands of LED lights arranged in pixels, which can produce high-resolution images and videos.
- The media player is the device that stores and plays the digital ads on the screen.
- The control system is the software that allows the operator to change and update the ads remotely and in real-time.
- The power supply is the source of electricity that keeps the billboard running.
- The software of a digital billboard consists of a content management system (CMS), a communication infrastructure, and a monitoring and diagnostic system.