A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Digital billboards can be static or animated, meaning they can show high-resolution images or display videos and animations. They allow for dynamic content which can be changed remotely and in real-time, making them more flexible and engaging than traditional billboards. Some digital billboards can even create three-dimensional visuals that appear to interact with the real world, offering a more immersive and memorable experience for the viewers.
Digital billboards are a form of digital signage, which is a type of electronic display that uses digital technology (typically LED) to show information in public places. Digital signage can be found both inside and outside of buildings, and it can be used for various purposes, such as entertainment, education, wayfinding, or promotion.
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A high-resolution digital billboard.