Advertising
Reach the people of the Peace Region.
Two bright LED screens, high-resolution, 20 by 10 feet each, visible for nearly a kilometre in both directions. Your 6-second spot runs at least once a minute on each screen, 24 hours a day, 7 days a week.
The hardware
The board itself
Blanket coverage
The westbound face reaches traffic arriving from Whitecourt, Edmonton, and south. The eastbound face reaches traffic coming from Grande Prairie. Every package includes both, so you reach them all.
Built to be read at highway speed
Dual 16 mm pitch LED displays, 20 by 10 feet per face, bright enough for full daylight and still bright throughout the long winter nights. Ads are 1408 x 704 pixels, a 2:1 frame designed around the 3-to-5-second read a driver actually gives a sign.
Your spot in the rotation
Each screen runs a rotating loop of 6-second spots, so your ad plays at least once a minute on that face, around the clock. Both faces are included, which means your ad runs twice a minute across the two screens, once in each direction of traffic.
Motion, if you want it
The Impact Video add-on puts motion graphics or a video loop in your spot. Movement on a highway board is hard to ignore, and it costs $150 a month on top of any package.
The process
From first call to live ad
Most campaigns are on the board within a day of approval. Here is the whole process.
1. Talk
Call, email, or complete the quote form.
2. Creative
Send print-ready artwork (1408 x 704 pixels, JPEG or PNG) or have your ad designed for you at no charge.
3. Approve
You see exactly what will run before it runs. Nothing goes on the board without your sign-off.
4. Live
Your ad starts usually within 24 hours, on both faces. Updates are quick, so seasonal offers and hiring pushes stay current.
Creative
Free ad design that follows the rules of the road
A billboard is not a brochure. The design service builds your ad with a focus on highway traffic, so your message will stand out.
- One message of seven words or fewer, readable in a 3-to-5-second glance.
- Exactly one call to action: your phone number or your website, not both.
- High-contrast brand colors that hold up in sunlight.
- Type sized for 100 km/h, not for a desk.
- Your logo where returning drivers expect it.
Supplying your own artwork?
Send 1408 x 704 pixels (a 2:1 frame), JPEG, PNG, TIFF, or HEIC. If your file needs adjusting to read well at distance, you will hear about it before it runs, not after.
Ask about creativeReady to see your ad in the rotation?
Call or complete the form and reach the people of the Peace Region today!