The location
Every driver between Grande Prairie and Edmonton passes this junction.
The board stands on Highway 43 at the Highway 49 junction in Valleyview, the town known as the Portal to the Peace. There is no bypass and no competing board on this stretch, so the corridor's traffic drives past the sign, not around it.
Alberta Transportation AADT, both directions combined. Source: the province's 2016 to 2025 traffic volume history.
All counts are Alberta Transportation AADT (annual average daily traffic, both directions combined), 2016 to 2025 history. The 2024 and 2025 counts are the highest in the segment's ten-year record.
The junction
One junction, five traffic streams
Highway 43 carries the Edmonton to Grande Prairie flow. Highway 49 feeds High Prairie, Donnelly, and Peace River into it, right at the board.
The boardCorridor communities the board reaches: Valleyview, Grande Prairie, Fox Creek, Whitecourt, High Prairie, Peace River, and Edson, plus everything moving through to Edmonton and the BC and Alaska gateways.
The audience
Who is actually driving past
Working traffic, on repeat routes: oilfield tankers, ag equipment, and heavy haul move through this junction every day of the week.
Oilfield and industrial crews
Service trucks and crews on repeat routes between Grande Prairie, Fox Creek, and the field. High disposable income, and they drive this stretch week in, week out.
Agricultural operators
Farm traffic moving equipment and supplies through the Peace. Loyal to the regional brands they see season after season.
Long-haul truckers
Highway 43 is the CANAMEX corridor leg between Edmonton and the Alaska Highway. Fuel, food, lodging, and mechanical work all get bought along it.
Tourists, May to September
RVs, hunters, and anglers heading north and west. Summer brings the corridor's strongest volumes.
Commuters
Daily traffic between Valleyview and Grande Prairie, plus everyone from High Prairie and Peace River joining Highway 43 at this junction.
The slow-down bonus
A construction speed zone runs through this stretch from 2025 to 2029 while the junction is rebuilt. Slower traffic means longer dwell time on the sign, which is the one thing a highway advertiser can never buy enough of.
The location facts
Why a junction beats a straightaway
Three facts about this corner that matter to an advertiser.
No bypass
Valleyview has no commercial bypass. The through-traffic and the town traffic share the same stretch of Highway 43, and the board stands on it.
No competing boards
There is no other digital board on this stretch. Your ad is not one of a dozen signs fighting for the same glance.
Two directions, both included
The westbound face catches traffic arriving from Whitecourt and Edmonton. The eastbound face catches Grande Prairie and the Peace. Every package covers both.
Want this junction working for your business?
Call or complete the form and reach the people of the Peace Region today!