Media kit
The media kit, no email gate.
Everything an agency would ask for, in one PDF: the location, the audience, the screen specifications, and the creative guidelines. Take it, share it with whoever signs off.
Download the media kit (PDF)Inside the PDF
What is in it
The location
Valleyview, the Portal to the Peace: the Highway 43 and 49 junction, the corridor towns, and why the through-traffic has no way around the sign.
The audience
Oilfield and industrial crews, agricultural operators, long-haul truckers, summer tourists, and Grande Prairie commuters. Who they are and when they drive.
Screen specifications
Two 20 by 10 foot LED faces, 1408 x 704 pixel canvas, 6-second spots in rotation, day and night brightness.
Creative guidelines
The design rules that make a highway ad readable at speed: message length, contrast, type size, and the one-call-to-action rule.
One note on numbers: the kit's traffic figures are conservative. The current Alberta Transportation counts show more than 7,000 vehicles a day on the board's stretch, detailed on the Highway 43 page.
See the current traffic dataReady to put your business on the board?
Call or complete the form and reach the people of the Peace Region today!